Backlink cost is the price paid for one placed link, and it varies with the placement type, the authority band of the host site and the number of links in the order. This page lists the five factors that set the price, compares three placement types by price, authority band and delivery time, and gives a five-step method for comparing quotes from any provider by price per link instead of price per order.
How much do backlinks cost?
Backlink cost depends on three variables: placement type, host authority band and link count, so price per link differs from one package to the next. Compare offers by price per link, dividing the package price by its link count, then match that figure to the authority band.
Price per order misleads because packages hold anywhere from 5 links to over 1,000. A low order price with a large link count means a low price per link, and a high order price with few links means a high one. A placement inside a new article includes the work of writing that article, so the price per link reflects the work behind the link.
Backlink Agency prices in US dollars and lists every package on our price list. The figures below come from the same packages.
What sets the price of a backlink?
Five factors set the price of a backlink: placement type, host authority band, host traffic and topical fit, content creation and the replacement terms attached to the link. Compare all five factors before you compare prices, because two equal prices differ on every factor.
- Placement type: guest posts, niche edits and network homepage links carry different starting prices, shown in the table below.
- Authority band: Backlink Agency’s higher packages use higher authority bands and cost more.
- Traffic and topical fit: higher packages add traffic and niche-relevance requirements, such as 1,000+ monthly organic traffic on the 25-link niche edit package.
- Content: a guest post includes a written article, and a link insertion reuses an existing one.
- Replacement terms: the guest post and niche edit packages carry a one-year link warranty.
How much does each placement type cost?
Among the three placement types Backlink Agency sells most, network homepage links have the lowest starting price, guest posts sit above them and niche edits sit highest, and each type has its own authority band and delivery window. The table shows all three.
| Placement type | Where the link sits | Authority band | Starting price | Delivery |
|---|---|---|---|---|
| Guest post | Inside a new article on a trafficked site | DA 30+ to DA 60+ | $149 | 5 to 15 days |
| Niche edit | Inside an existing, indexed article | DA 30+ to DA 50+ | $179 | 7 to 20 days |
| PBN homepage link | On the homepage of a network domain | DA 20+ to DA 40+ | $99 | 4 to 10 days |
Starting prices apply to the entry package of each service. Higher packages add links, raise the authority band and extend delivery. Google’s spam policies list buying or selling links for ranking purposes as link spam and accept paid links qualified with rel=”sponsored” or rel=”nofollow”, so price never removes policy exposure. The guide to the six purchase checks sets out that exposure per method.
How do you compare backlink prices?
Compare backlink prices in five steps: calculate price per link, match the authority band, request the host list, read the replacement terms and check what the order excludes. The first step converts every quote to one unit, and the other four test what that unit buys.
- Divide the package price by the number of links to get price per link.
- Match the price per link to the authority band and the placement type, not to the headline score.
- Request the list of linking sites before payment and reject a provider that refuses.
- Read the replacement terms: how long a link is replaced, and what triggers a replacement.
- Check the exclusions: read what the order does not cover, such as a ranking position or a Google policy action.
The scorecard in link quality criteria turns steps 2 and 3 into a score per link. Every Backlink Agency order carries a 30-day index guarantee that replaces any unindexed link free and a 7-day money-back guarantee for non-delivery. Neither guarantee covers an action by Google.
Why do cheap backlinks cost so little?
Cheap backlinks cost little when the provider spends little time on each link, for example by creating links on open platforms or with automated tools. Google’s spam policies list using automated programs or services to create links to your site as link spam.
Treat price per link as one screening input, and let the host list in step 3 and the stated authority band show what the price buys.
How much do you budget for links each month?
Budget for links by multiplying the monthly link target by the price per link of the placement type you chose, then adding the cost of content or outreach you do yourself. The monthly target comes from the link gap, not from a fixed number.
The guide on link count guidance shows how to turn a competitor gap into a monthly target. Buyers who prefer a fixed monthly spend choose a month-to-month plan, which sets the volume and the placement mix in advance. A written campaign plan fixes the budget before the first order, and the guide to planning a campaign covers that step. Budgets also drop when the free route covers part of the gap, and the free route lists what works and what backfires.
Where do you buy backlinks at a fair price?
A fair price pairs a listed host, a stated authority band and a stated placement type with written replacement terms. Those four items let a buyer calculate price per link and compare offers on one basis, which is how a price is judged fair.
Buyers ready to order choose from buy vetted backlinks, and buyers who want every package side by side open every package compared. The same guide cluster also covers myths that waste budget, from the belief that more links always beat fewer links to the belief that one authority score settles quality. The link building knowledge base holds the rest of the cluster.
Related: store link package pricing, software link package pricing, and format costs compared.